Don’t Go Small. Go Australia is a $40 million campaign being rolled out into markets, such as the United States and the United Kingdom, to remind travellers of all the incredible experiences that await them in Australia.<br /><br />Minister for Trade, Tourism and Investment Dan Tehan said Tourism Australia had been prepared to ramp up its international marketing efforts once the border re-opening was announced.<br /><br />“The world has been waiting two years to get Down Under for a holiday and our latest ad campaign will remind them of what they’ve been missing,” Mr Tehan said.<br /><br />“After COVID-19, the world is looking forward to taking a holiday and we want that holiday to be in Australia.<br /><br />“This new campaign is just the first step in a long-term strategy to restart tourism to Australia, with further investment in tourism marketing campaigns internationally to come in the second half of the year.”
